connected futures

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Design research

Crafting grounded insight through robust research.

Design strategy

Shaping strategy & propositions from insights & ideas.

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researching the near and connected future

Connected Futures is design researcher & strategist, Jaimes Nel.

Based in London, I provide creative strategy for digital/brand/service innovation, grounded in robust research.

I have a strong focus on multi-channel platform proposition and am an associate of several of London's premier design innovation agencies.

Underlying everything I do is a curiosity for how people and technology evolve together.

featured posts

For the love of money

In a world where talk about money is front-page news day in and day out, what do people on the street think about their own money?

9 things about mobile

In this article, cross-posted at Livework, I highlight 9 reasons why the "post-pc" mobile world is ecology-centric, rather than device centric.

from the blog

Digital traces of physical events

Events in music Last.fm have produced some visualisations of the digital effects in their data of physical events. These would make fascinating individual stories for design research.

Learning from the Quake

Earthquake damage I was fortunate enough to spend some time talking this past weekend with Aico Shimizu from Japan's Hakuhodo advertising and design agency about her experiences during and since the 11th March 2011 Great Tohoku Earthquake.